Every business is now a
Digital Business

About Surrey CoDE



Designing effective organisations and institutions for the digital economy is the grand challenge for our time.

Research and development

CoDE is exploring the broad economic, organizational, and behavioural changes brought about by the advance and spread of digital technology.

A complete digital landscape

Because of our alignment with University of Surrey at the Surrey Business School, CoDE is uniquely equipped to tap cutting-edge research across disciplines, and help navigate a business world that is uncertain, unpredictable, and unrecognisable to traditional business models.

Every business is now a digital business; every budget is an IT budget. This is because the constant stream of digital technology changes, optimised production practices, and flexible global delivery models has quietly turned into a revolution in business models, consumer expectations, and societal behaviours.

CoDE is not about IT, or about digital technology: it’s about the ‘ecology’ of technology – how Digital transforms not only what can be done, but how it is done, and by whom – and the threats and opportunities this poses for business, government, and society.

CoDE Reports


Escaping Legacy

Removing a major roadblock to a digital future

Core legacy systems inhibit business’ ability to meet changing customer demands in the digital age. The scale and nature of the problem is such that it needs to be addressed now. Our Survey suggests that it is addressable without the need for large-scale multi-year programmes to re-write these applications.


Rules for Digital Revolutionaries

Emerging guidelines for financial institutions on digital technology and innovation

In setting up our Innovation & Digital Lab in the summer of 2016, one of our key objectives has been to help clients better navigate the ever-changing digital world. For financial services organisations in particular, the pace of digital change is vast and sometimes it is difficult to know how to embrace the topic.


Online Platforms and the Digital Single Market

Published by the Authority of the House of Lords

Online platforms, which comprise a wide range of software-based technologies, from search engines and social networks to price comparison websites and collaborative economy platforms, are drivers of growth, innovation and competition. They enable businesses and consumers to make the most of the opportunities created by the digital economy. Supported by the emergence of mobile devices and pervasive wireless connectivity, online platforms have transformed how we live, interact and transact. In doing so they have disrupted existing sectors of the economy and challenged regulatory frameworks.


The Rise of the Platform EnterpriseOnline Platforms and the Digital Single Market

A Global Survey

Enterprises that leverage the power of platform business models have grown dramatically in size and scale over the past decade. No longer the sole domain of social media, travel, books or music, platform business models have made inroads into transportation, banking and even healthcare and energy. Platforms are now active in North America, Europe, Asia, Africa and Latin America. Some platforms are household names such as Amazon, Apple, Google and Alibaba. Others have emerged more recently or hail from parts of the world that get less attention such as Rakuten (Japan), Delivery Hero (Germany), Naspers (South Africa), Flipkart (India) or Javago (Nigeria). Platform ecosystems are gaining ground through the digitalization of products, services and businesses processes and in the process are reshaping the global landscape.


Online Platforms: Contrasting perceptions of European stakeholders

A qualitative analysis of the European Commission’s Public Consultation on the Regulatory Environment for Platforms

This report analyses the answers to 8 open questions in the European Commission’s public consultation on platforms. Themes included the definition of platforms, platforms’ treatment of suppliers and customers, constraints platforms face when expanding their business in the EU, and their handling of consumer data.

Who We Are


Alan Brown

Executive Director

Roger Maull


Professor Annabelle Gawer

Co-Director of CoDE, Director of Research

David Plans


Carla Bonina


Ben Shenoy

Director, Business Insights Lab

Research/Teaching Staff

Dr. Richard Adams
Ms. Megan Beynon
Dr. Phil Godsiff
Dr. Beth Kewell
Dr. Davide Morelli
Dr. Cathy Mulligan
Dr. Ben Shenoy
Mr. Travis Street

Academic Staff

Dr. Ben Eaton

Support Staff

Kris Henley
Fran Lumbers

Visiting Staff

Dave Birch
Roger Camrass
Mandy Chessell MBE
Dr. Jerry Fishenden
Dr. Sally Howes MBE
Bill Payne
Stephan Thoma
Dr. Mark Thompson

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