Go Digital in One Easy Step

Starting right now, you can sign up for CoDE’s weekly news digests: be the first to know what our digital experts are thinking about and experimenting with; read the articles, links, and issues we are flagging up, along with our summaries and comment; and find out about the solutions we are testing that may give your business the insight it needs.

CoDE is shifting gears. In the past twelve months we have practised what we preach about experimentation and scaling, and learning through fast cycles. Now, we’re taking the next step, with a new department, and a new web presence, and we aim to create and curate a stream of relevant and thought-provoking online content.

With the remit to ‘act like a startup within the Business School’, the new Department of Digital Economy is led by Professors Alan Brown and Roger Maull. The establishment of CoDe’s department is a recognition by the wider University of our substantial progress over the past year; we’ve initiated and developed significant interaction with businesses, and brought substantial research funding to the University. Now, the new department will enable us to organise and administer our teaching and governance, while CoDE in its ‘original’ form – as Research Centre – will continue to pursue and develop business relationships and research interests. Our involvement in several high-value RCUK-funded projects means that CoDE can move forward in our research into the Digital Economy, and to even more strongly position Surrey Business School as a leader in Digital.

Our Engagement, Teaching and Research will continue to focus on the following areas:

As ever, we will be both ‘on it’, and ‘in it’ – studying the ‘ecology of technology’ as academics and researchers, but grounded with full real-time involvement in the business world.

CoDE is studying three trends in the broader environment being driven by digital technology:

  • The forced – and mutually uncomfortable – symbiosis of large and small enterprises;
  • Whether Big Data will supplant (i.e. make extinct) human judgment/leadership, or augment it (i.e. it becomes a managerial adaptation);
  • The evolution of innovation through its industrialization.

Our approach to studying these phenomena – and helping enterprises wrestle with the consequences – is the Business Insights Lab.  It is based on the best technique we have for dealing with extreme uncertainty – the scientific method — and is fundamentally adaptive in nature.

We’re making you think about digital technology in a new way. Don’t get left behind – sign up here to stay in touch.


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About the Author : Kris Henley

Communications and Outreach for Surrey Business School's Centre for the Digital Economy, a newly-founded research centre to explore the implications of the Digital Economy for business, government and society.